Curiosity may have killed the cat but for us it has helped invent and discover innumerable things. Realising the need to inculcate the characteristic of curiosity among children, Manoj Thandassery and Vinod Abraham founded Curiositi in July, 2013.
The duo noticed that the world has changed significantly since the time they went to school. However, the core classroom experience remained unchanged over the years. At the same time the factors that determined their careers and success were not necessarily related to the marks one scores but to other skills. “We wanted to change the way children learn in India. As engineers, our natural affinity was towards Science and Math, and we decided to tackle these subjects. We began with Science, and asked our self a simple question ‘How would we have really liked to study science in school?’ The answer was obvious, Science was fun when it became a journey of discovery and experimentation, rather than one full of textbooks. Further research uncovered something inspiring- this was exactly what the National Curriculum Framework (NCF) was also attempting to achieve- to inject more experiential and activity-based learning into subjects,” adds co-founder Manoj. Manoj comes from an engineering and MBA background, with over 16 years of leadership and entrepreneurship experience in industry. This assured them that they were on the right track, and put together a team of product designers. They listed down all core science concepts that are taught from standards 1-10, and this list came to over 100. They began work on designing activity kits that help make these concepts come alive.
Generating the right curiosity:
Curiositi products are based on the concept of activity-based learning. Students who practice what they’re learning in a hands-on environment can retain three and half times as much as opposed to just sitting in a lecture room and listening intently. This is the best way to teach kinesthetic learners, who learn best by example. Vinod adds, “It is often hard to properly understand something you have never directly seen or experienced. Hands-on learning helps connect abstract concepts to the real world while achieving desired educational outcomes. Hands-on learning encourages the students to think, interpret the topic on their own and reduces the pressure to absorb things and memorise. Above all, it creates love towards learning that stays with the students for their life and not just for the purpose of exams.” Having studied engineering prior to obtaining his MBA, Vinod has 15 years of experience in the field information technology and IP (intellectual property).
For parents across the world who face the following common challenges- ‘How do I keep my children away from spending all their time on TV and how do I find them educational toys that teach as well keep them occupied?’ The syllabus mapped activity boxes do both.
Light up this vacation:
This Diwali a special activity from Curiositi has been introduced. It is called, ‘The Luminosus’. The activity helps children build a simple circuit using batteries and thus light/make a small bulb. They also have the following activities for the month of November: Scrollander: The children will build a scrolling calendar and discover a famous inventor each month. Cam Mech: This activity will help explore the little engineer in kids by helping them construct a cam toy based on the mechanism of Cams & Followers. Earthquake: This will help children construct an Earthquake Simulator and experiment with various house designs to find the most stable structure. Day and Night: Children will build a space model and observe the occurrence of day & night due to the rotation of earth. Since these activity boxes are linked to the child’s standard, the contents of the box depends on the standard chosen.
For parents across the world who face the following common challenges- ‘How do I keep my children away from spending all their time on TV and how do I find them educational toys that teach as well keep them occupied?’ The syllabus mapped activity boxes do both. Some activities are also fun board games and card games that involve the entire family in having fun. Curiositi activity kits help parents bond with their children over studies. Within a year of its inception, the company was working with more than 20 schools on syllabus-mapped activity kits for its students. Today, it works with close to 85 schools across India. Curiositi is changing the way children are learning in India and is working towards building the next generation of curious minds. Curiositi is bringing back fun to the rigid and boring current education system.