Tanishq, India’s largest jewellery brand, held a unique consumer engagement activity at their Bund Garden store. The exclusive event concluded in a fashion show, where the winner Kayadu Lohar was crowned the Queen of Hearts, eponymous with their latest collection, while Karishma Shetty and Amruta Srivastava were crowned the first and second runners up, respectively.
The event began with the lighting of the lamp by the jury members Ishaand, Harindranath, Regional Business Manager, Tanishq. The first round saw 30 participants walk the ramp in traditional attire adorning the gorgeous Queen of Hearts collection from the house of Tanishq. 15 participants were then finalised to walk the ramp for the second round, while wearing the stunning Queen of Hearts collection. The final five participants were selected through an exciting question and answer round. The winners along with the remaining participants were also a part of the special unveiling of the Queen of Hearts collection. The event also witnessed performances by the in-store staff, who regaled the audience with their musical performance.
Sharing her thoughts on the event, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited said, “We at Tanishq always have our customers at the heart of everything we do. Pune is an important market for Tanishq and we held this event for our customers to not only celebrate our commitment to giving them the best-in-class products, but also the most fulfilling retail experiences. By holding a special launch of our breathtaking Queen of Hearts collection, we wanted our customers to feel like royalty.”
(Images by M.Fahim. Images are subject to copyright)