‘Unhappy’ with the meal options out there? Look no further kyunki is baari, KFC hoga “Sab pe bhaari”! Introducing its biggest offering of the year, the 5-in-1 Meal Box, KFC is all set to redefine the existing meal space in India by giving consumers the only COMPLETE meal option vis-à-vis the 3-item insufficient meals currently available.
KFC’s 5-in-1 Meal box is the perfect choice for a complete, abundant meal with a variety of tastes and textures, made extremely affordable at just Rs.149! With two variants available: Rice Meal Box and Zinger Meal Box, consumers can now make a smart choice and indulge in a signature KFC meal for a finger lickin’ good experience.
|5-in-1 Rice Meal Box||Rice & gravy bowl
Hot & Crispy chicken (1pc)
Hot wings (2 pc)
|5-in-1 Zinger Meal Box||Chicken Zinger
Hot wings (2 pc)
To commemorate the launch of its all-new 5-in-1 Meal Box, KFC partnered with the iconic Dabbawala to deliver the KFC Meal Box in true Mumbaikar style! Carrying KFC 5-in-1 Meal Boxes for the first time ever, the Dabbawalas made their way through the streets of the city to a wide section of influencers, food lovers and media. The dabbawalas also surprised their existing customers with complimentary 5-in-1 Meal Boxes along with their ordinary meal.
In the run-up to the launch of 5-in-1 Meal Box, KFC executed an interesting digital campaign. It created intrigue and curiosity among its consumers through an exclusive ‘KFC Crack The Code’ website. Once logged into the system, consumers could unlock the mystery box and win VIP access to taste the 5-in-1 Meal Box ahead of the official launch, while also standing a chance to win exciting prizes including Bose Speakers, Kindle e-Reader, Coolpad Note 3 & more.
Within a period of 4 days (which included the weekend), the promotional campaign for the site saw over 12 million impressions; over 65,000 registrations and a million password entries were made to unlock the mystery box.
Starting March 28, the 5-in-1 Meal Box will be available across stores in India! So when you think lunch, think 5-in-1 Meal box for a complete, affordable and finger lickin’ good experience.