The Indian Olympic Association (IOA) has announced that Edelweiss Group, India’s leading Diversified Financial Services Conglomerate, will be its principal partner for the Rio Olympics 2016. IOA also announced Bollywood superstar, Salman Khan, along with Ace Cricketer Sachin Tendulkar and Olympic Gold Medalist Abhinav Bindra, as the Goodwill Ambassadors of the Indian Contingent for Rio Olympics 2016.
Flagging off this association with IOA, Edelweiss Group announced a life Insurance cover of Rs. One Crore for all the athletes representing India at the Rio Olympics 2016 by Edelweiss Tokio Life Insurance, the life insurance joint venture of the Group.
IOS Sports & Entertainment is the official agency of IOA. The announcement was made in the presence of Olympic medalist M C Mary Kom (Olympic medalist boxer), and Rio Olympic qualified athletes Sardar Singh, Captain of the India Men’s Hockey Team and Ritu Rani, Captain of the India Women’s Hockey Team.
Edelweiss has had a long and consistent association with sports and through its philanthropic arm, EdelGive Foundation, has supported various sports personalities including M C Mary Kom, P V Sindhu and Ayonika Paul amongst others. Last year, the Group signed Saina Nehwal as its Brand Ambassador.
“The Olympics is an institution which brings together people from all walks of life, breaks down boundaries and lays a strong foundation based on mutual trust and respect, said Rujan Panjwani, Executive Director, Edelweiss Financial Services, while addressing the Press Conference. “This association with the Olympics is a seamless and compelling fit. Just as High Performance and Excellence, are a key focus in sports, so is it for us at Edelweiss. An athlete rises to excel in their chosen field through years of commitment, rigorous practice, and consistent high performance, which are also the qualities that we value at Edelweiss.” he added.
With his huge fan following, Bollywood star, Salman Khan will certainly bring in yet more people into the fold of the Olympics. The resulting increased support from India will be a big motivation for our athletes in their quest for medals at Rio Summer Olympics this year. This is the first time in the history of Indian Olympic Association that a brand ambassador has been appointed from Bollywood. The association between IOA and Salman Khan has been initiated by IOS Sports & Entertainment, Official agency of Indian Olympic Association.
Speaking on this new association with Indian Olympic Association Salman Khan said “I am grateful to the Indian Olympic Association for having chosen me as the brand ambassador for Indian Contingent and it gives me great pride and honour to support Indian athletes participating in the Rio Olympic Games. I am happy that our medal tally in Olympics has been increasing from 2008 onwards, in 2004 we got only one medal while in 2008 our medal tally reached 3 and in 2012 our medal tally was doubled to 6. This time I am confident that our athletes will bring back from Rio more than double the medals we have won in 2012 London Olympics. I wish the very best to all the sportspersons and will be waiting to welcome them when they comeback with medals from Rio”.