Al Adil Trading Co LLC opened their 30th outlet in the UAE. Dr Dhananjay (Jay) Datar, chairman and managing director, Al Adil Trading said that the new outlet of Al Adil Trading is situated in the heart of Bur Dubai, on Rolla Street. “We expect our new outlet to meet the increasing demand of people for high quality Indian food stuff. Our expansion plan is a growing a testimony to the faith that our customers have in our products. Today Al Adil has become synonymous with high quality Indian foodstuff,” said Dr Dhananjay Datar.
“We have worked out a detailed strategic expansion plan and we strongly believe that we should have a presence where our customers want us to be present. Our policy is to reach out to our customers and we believe in customer convenience. For customers, convenience is good location and proximity to where they are living and this has been our focus while opening our retail stores across the UAE as well as other GCC countries. All our stores are easily accessible and provide a wide range of Indian foodstuff. Our products are noted for quality and over the years we have never had an instance of customer complaint on account of quality. For Indian expatriates as well as for expatriates from other parts of the globe, we have become the first choice when it comes to getting their preferred foodstuff including authentic masalas and spices,” added Dr Dhananjay Datar.
“We are happy to state that we have grown in a major way from our modest beginning in 1984 when we opened our first outlet in Bur Dubai to cater to the needs of Indian Housewife. Customers from far off places like Abu-Dhabi, Sharjah, Al Ain and Fujairah used to come to Bur-Dubai supermarket since they were able to get what they want at reasonable prices. The tremendous response encouraged us to open two more branches – one in Abu-Dhabi and other in Sharjah. Today, thanks to the ever growing support base we have 30 branches and 2 spices and flour factories in UAE, Bahrain, Oman and India– a strong testimony to our hard work as well as identifying the needs of the customers and providing them with products that meet this need,” pointed out Dr Dhananjay Datar.
“Our quality policy is very strong and we have stringent quality norms and there is no compromise towards that. Our quality control measure has helped us to win numerous awards and recognition from nationally and internationally acclaimed bodies.”
Dr Dhananjay Datar is instrumental in bringing 9,000 new Indian products in the UAE. In Dubai Investment Park he has set up a massive 140 thousand sq ft factory which will manufacture and package spices as well as flour. Yet another important aspect that needs to be highlighted is the export of 300 tonnes of food stuff every day from Vashi, New Mumbai in the name of Masala King Exports.
Al Adil Trading also has the major brand PEACOCK. Under the Peacock brand umbrella they have all types of spices, pulses, wheat, atta, rice and indian foodstuff items that are packed and sold in various packing sizes according to the customer requirement.