Dabur enters fizzy drinks market

India’s leading packaged fruit juice company Dabur India Ltd today announced its foray into the fizzy drinks market with the launch a range of fruit juice-based aerated drinks. The new range, Réal VOLO, has been prepared using a blend of exotic fruits like Cranberry, Blueberry, Blackberry and Grape. The range will be available in 250ml cans priced at Rs 40.

“Today’s health conscious consumers prefer healthier beverage options. We have been witnessing an increase in consumer demand for ready-to-drink beverages that are aerated but not unhealthy. With Réal VOLO, we are meeting this consumer demand with a range of fizzy fruit drinks that retain the goodness of the fruits and comes without the guilt of unhealthy consumption. Our Réal VOLO range contains 20-25% fruit juice content making the fun of fizz healthier with the goodness of fruits. Consumers can now have a can of Réal VOLO without the guilt of consuming carbonated drinks,” Dabur India Ltd Category Head-Fruit Juices and Beverages, Mayank Kumar said.

Réal VOLO, which does not have any added preservatives, is being launched in two variants: Cranberry-Blueberry, and Grape-Blackcurrant. The company plans to extend this range in the coming months with the introduction of newer variants.

“Dabur has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India with the launch of with Réal and were also the first to introduce 100% fruit juices and fruit-vegetable juices under with Réal Activ. We expanded the category with India’s first fruit fiber beverage – Réal Activ Fiber+ and are now expanding our range with the launch of fruit juice-based aerated drinks with with Réal VOLO. With the launch of Réal VOLO, we aim to not only extend brand Réal to give our consumers more choices but also make the experience of consuming aerated beverages more enjoyable and nutritious,” Kumar added.