Reinforcing its commitment to customer delight, bigbasket, India’s largest online supermarket, gave 55 bigbasketeers the chance to meet the actor, producer and philanthropist Mahesh Babu in Hyderabad today. The event was organised in association with Thums Up, one of India’s largest-selling cola soft drinks, owned by Coca-Cola. Mahesh Babu is the brand ambassador for Thums Up.
The lucky winners were chosen through a tri-city lucky draw that was held in Hyderabad, Vijayawada – Guntur and Vishakhapatnam. To enter the draw, bigbasketeers were simply required to add a Thums Up bottle to their basket while shopping online at bigbasket. The contest was promoted extensively through digital and on-ground campaigns.
Sudhanva – National Category Head-FMCG, bigbasket said, “bigbasket is deeply committed to offering its customers superior brand experience. This association with Thums Up allowed us to help 55 bigbasketeers live their dream of meeting Superstar Mahesh Babu, an actor whose stardom transcends borders. We wholeheartedly thank Mahesh Babu for his support and Thums Up for this opportunity.”
Speaking at the occasion, Mahesh Babu said, “It’s always a great experience to meet my fans and I’m glad I got this opportunity, thanks to Thums Up and bigbasket. It was great meeting the bigbasket team and hearing about the exciting innovations that they are doing in the ecommerce space.”
With over 50,000 daily orders, 4 million registered customers and a presence in over 30 cities in India; bigbasket is on its path to becoming India’s number 1 grocery retailer in the next 3-4 years. Its customers, affectionately termed “bigbasketeers”, can choose from a vast selection of 25,000 products from across 1000 brands – from fresh fruits and vegetables, rice, dals, spices and seasonings to packaged products, beverages, personal care products and meats. The company has raised about $220 million so far from prominent investors including Abraaj Group, Bessemer Venture Partners, Growthstory, Helion Venture Partners, IFC and Sands Capital.